This hands on course equips learners with the knowledge, skill and confidence to plan and execute digital marketing strategies using a wide range of online tools and platforms. You'll learn how to use social media, SEO, email campaigns, and web analytics to develop effective digital marketing content that meets real business objectives. Designed to reflect both current and evolving practices in the industry, the course explores the historical development of digital marketing and its role today across various sectors. You'll evaluate digital strategies in real world contexts, build campaigns from start to finish, and monitor their success using professional e-tools. Perfect for anyone looking to upskill in marketing or business, this course also supports the development of strong communication, analytical, and client relationship management skills in a digital first environment. 

This module leads to a QQI Level 5 Minor Award in Digital Marketing and is suitable for beginners or those looking to boost their career in marketing, retail, design, or business.